Behind every successful executive, CEO or manager, there is often an exceptionally skilled and proficient Executive Assistant or Online Business Manager (OBM).
While their administrative and organisational skills are well-known, the scope of an executive assistant’s/OBM role extends far beyond just managing calendars and coordinating appointments.
At this time of year companies are already planning ahead for next year’s trade shows, corporate events, client hospitality and companywide training or social events. These activities form a pivotal part of any businesses calendar and can involve considerable planning, management and logistics to see them through.
An Executive Assistant or Online Business Manager is well versed in the expectations such events require and are experts in planning, preparation, logistics and essential resource management to make any kind of company event run smoothly.
In this blog, we will explore how an Executive Assistant or Online Business Manager or OBM team can play a pivotal role in organising events, showcasing their essential contributions to the success of the team, organisation or business as a whole.
Strategic planning and preparation
Effective events and associated project management demand meticulous planning and preparation. An executive assistant/OBM, being closely involved with the executive or manager, possesses invaluable insights into the organisation’s objectives, goals, and priorities. An executive assistant/OBM can assist in developing a strategic roadmap, defining project scope, and establishing clear objectives. With their unique insights, knowledge and understanding, an executive assistant/OBM can ensure that events and projects align with the organisation’s collective vision and contribute to its overall success.
Logistics management
From large-scale conferences and exhibitions to team-building exercises and social events, the logistics involved in organising events are considerable. Executive assistants/OBM excel at handling complex details and managing multiple elements all at once. Executive assistants/OBM are adept at coordinating with various suppliers, securing venues, managing travel arrangements, and overseeing budgets. By taking charge of logistics, executive assistants/OBM relieve executives of these time-consuming tasks, allowing them to focus on their role in leadership.
Communication
Clear and effective communication is vital for the smooth execution of any event or project. Executive assistants/OBM serve as a central point of contact, liaising with internal stakeholders, external partners, and attendees. Executive assistants/OBM possess excellent interpersonal and communication skills, ensuring that information flows seamlessly between all parties involved. Their ability to build strong relationships and manage expectations can create a collaborative and successful outcome.
Resource management
An multi skilled executive assistant/OBM is an expert in resource allocation and timeline management. Executive assistants work closely with executives or management to create project schedules, track milestones, and identify potential bottlenecks. By supervising and monitoring progress and swiftly addressing any challenges should they arise, they help keep projects on track, ensuring timely and professional delivery. Executive assistants/OBM also have a keen eye for effective and efficient resource allocation, ensuring that the right people with the required skills are assigned specific responsibilities.
Problem solving
Even with careful planning, unforeseen issues can arise during event planning and preparation. Executive assistants/OBM possess efficient and proactive problem-solving abilities and have the resilience to navigate through challenging situations. Executive assistants/OBM are experts at thinking on their feet, making quick decisions, and implementing contingency plans when necessary. An executive assistants/OBMs ability to remain calm and composed under pressure helps reduce risks and ensure successful outcomes.
Event analysis
The work of an executive assistant/OBM does not end when an event finishes. Executive assistants/OBM play an important role in conducting post-event analysis and gathering feedback from participants. Evaluating the success of an event or the outcome of a project, helps an executive assistant/OBM to identify areas for improvement and develop best practices for future requirements. This commitment to continuous improvement enhances an organisations event management capabilities and project outcomes for the future.
Executive assistants and Online Business Management teams can be the driving force behind successful events and well-managed projects. Their contributions go beyond administrative tasks as they bring strategic planning, meticulous organisation, effective communication, resource management, problem-solving, and a commitment to continuous improvement to the organisations they support.
If you or your organisation are seeking expert support to plan or manage your event, contact Helena Parrott at Virtually Smart Ltd today.
Mobile: 07954 994 769 Email: helena@virtuallysmartltd.com
Written by Katy Mason for and on behalf of Virtually Smart Ltd
