In an increasingly flexible business landscape, companies rely on virtual teams and remote workers to increase growth and pool a wider skillset.
The flexibility of business has seen the role of the Online Business Manager (OBM) become crucial in ensuring the smooth functioning of operations. One area where an OBM can make a significant impact is in recruitment and performance management.
Job descriptions and advertisements.
Recruitment begins with attracting the right candidates for the job. An OBM can play an important role in creating attractive and compelling job descriptions which accurately represent the skills and qualifications required. By working closely with department heads or management, an OBM can understand the specific needs of the position and effectively communicate them to potential candidates.
Furthermore, an OBM can use their extensive knowledge of various online platforms to strategically post job advertisements, capturing the attention of a wide spectrum of qualified candidates. Using multiple online platforms such as social media channels, professional networks, and industry-specific platforms can ensure maximum visibility for the job openings.
Screening and selection.
The screening and selection process can be time-consuming and overwhelming for businesses. An OBM can support by streamlining the process and offer insightful evaluations of applicants. They can create assessment tools, questionnaires, and interview templates which align with the job requirements and company culture.
Furthermore, an OBM can draw on their expert organisational skills to manage applicant tracking, maintaining accurate records of all applicants and their progress throughout the recruitment process. This organised approach allows for easier collaboration among hiring teams and management and can simplify the decision-making process.
Performance Management.
Once the right candidates have been selected and offered employment, it is essential to establish a performance management system which adopts continuous growth and improvement. An OBM can assist in the implementation of such systems by:
Setting goals and expectations. With an insightful understanding of the businesses objectives, an OBM can collaborate with department heads and senior leadership to set clear and measurable goals for employees. They can make sure that these goals are communicated effectively, providing employees with a clear understanding of company expectations.
Key performance indicators. An OBM can help identify key performance indicators (KPIs) which align with business objectives and individual roles. By establishing relevant benchmarks, an OBM can support employees and help track their progress whilst providing valuable insights for performance reviews.
Providing feedback. Feedback is necessary for employee growth and development. An OBM can offer regular feedback sessions, both formal and informal, providing constructive criticism, help employees recognise achievements, and offer guidance for improvement. They can also help create a culture of continuous learning and support by recommending training and development opportunities.
Performance reviews. Performance reviews are essential for evaluating employee progress and determining areas for improvement. An OBM can coordinate and assist with these reviews, ensuring they are conducted objectively and fairly. They can also provide the necessary support in documenting performance reviews and identifying appropriate actions, such as promotions, performance improvement plans, or training opportunities.
The role of the Online Business Manager is becoming more and more imperative as companies function more and more on the global online stage. Their role extends beyond general operations and can see them actively support company recruitment processes and facilitate performance management policies.
With the right OBM in place, businesses can navigate the complexities of recruitment and performance management with ease, allowing them to focus on growth and achieving their long-term objectives.
Written by Katy Mason for and on behalf of Virtually Smart Ltd.
