The event sponsored by the Sussex Chamber of Commerce was a real showcase for great local businesses & an opportunity to network.
West Sussex Business Expo 24 May, Fontwell Racecourse.
What a great day the Virtually Smart Ltd team had attending the West Sussex Business Expo today. The event sponsored by the Sussex Chamber of Commerce was a real showcase for great local businesses & an opportunity to network. In addition, there were plenty of opportunities to listen & learn from a diverse cross section of business owners in a series of seminars.
One of the seminars Helena Parrott – Director/VA & Katy Jane attended focused on GDPR. Acumen Business Law CEO & attending Lawyer gave an informative GDPR presentation, enlightening the attendees to the legalities of the new legislation & also dispelling some myths. One of the many elements they explored was how marketing companies were going to tackle the ‘mail shot’ dilemma. As of January 2018 Acumen advised that the GDPR included a clause which states “the processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.” This alone is a vital piece of information for marketeers, who of course base some of their activity on accessing potential clients/customers. www.acumenbusinesslaw.co.uk
James Dempster of Cobb Digital delivered a really enlightening, entertaining & engaging seminar about brand identity & how to use social media more effectively. One of the resonating elements of his seminar surrounded how consumers are changing their loyalties based on what ethical stand point a company has. Point in fact is that Cobb Digital will now only take on new customers if they have an ethical stand point & can demonstrate how they stand by it. In addition, James suggested that companies should consider aligning themselves with a complimentary charity or organisation, which the company can show they are supporting. http://cobb.agency/digital
Helena Parrott managed to speak with the event organiser & seminar presenter Mike Monk. Mike delivered an engaging & insightful seminar on networking & had some great insights to pass on to Helena about local networking connections & events. www.b2bexpos.co.uk
Helena Parrott & Katy Jane took a lot away from the day & are looking forward to creating more connections from the event & transposing the very informative seminar content in to Virtually Smart Ltd.
